Frosch is simply German for frog. The people we meet so often tell us how much they love our logo and our mascot, Froggy, or how much they, or their children, love frogs. At Frosch we are proud of our association with our amphibious friends and we take our interaction with our environment, and in particular, with the rivers, ponds and lakes of the frog’s habitat.
Frogs are an important part of our environment for many reasons, not least because:
- frogs eat mosquitoes and other pests
- frogs serve as food for birds, fish and mammals
- their tadpoles filter our drinking water.
Plus frogs look and sound cool, and kids love them -- so there are lots of reasons to look after frogs and their habitat.
More importantly, frogs are a good indicator of environmental damage.
The thin, porous skin of frogs and tadpoles makes them sensitive creatures. Frogs breathe through their skin and through this skin they absorb chemicals from the air and water.
Frog populations have been declining worldwide at unprecedented rates, and nearly one-third of the world’s amphibian species are threatened with extinction.
Up to 200 species have completely disappeared since 1980, and this is NOT normal: amphibians naturally go extinct at a rate of only about one species every 500 years. Amphibian populations are faced with an array of environmental problems, including pollution of our waterways, loss of habitation, invasive species, and climate change.
Unless we act quickly, amphibian species will continue to disappear, resulting in irreversible consequences to the planet’s ecosystems - and ultimately to us humans.
We can take steps in saving the species by being aware of what we put in our waste water, which will eventually wash out in our waterways.
One of the major culprits in any household is the cleaning materials we use; dish-washing and laundry products, toilet cleaners and a host of other cleaning products we use in our homes. Reducing the amount of harmful chemicals we put unit the environment and down our drains will help towards sustaining healthy ecosystems for frogs and the countless other creatures who rely on our waterways to survive.
At Frosch we don't just rely on natural active cleaning ingredients to reduce human impact on the waterways. At our plant in Mainz, Germany, we treat our own waste water before returning it to the water system. It is one of the reasons we were the first household cleaning maker to be awarded the Cradle to Cradle Gold certificate for our Lemon Bathroom Cleaner.
We are also proud of our support of active support of frogs in the environment. Since 1999 Frosch has been working with NABU to conserve habitats along the Rein.
So the next time you hear a friendly croak from the nearby reeds remember all the things that frogs do for our environment and why we should do more to look after our little friends.
Our frog picture was taken by Theodore Scott.